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The Cutting Edge™October 2004

Get to Know the WMMA® Management Team Working for You

Karen Boyle

After six years with Fernley & Fernley, Karen Boyle joined the WMMA team in April 1994, as Administrative Assistant. She has served in many different capacities, always keeping the Association running, in front of and behind the scenes. Her knowledge of members and their product lines was developed coordinating the Buyers Guide & Directory and managing the 1-800-BUY-WMMA Hotline.

As Members Services Coordinator, she ensures that the database is current, processes literature purchases, oversees registrations for WIC, and responds to members requests. She has worked the WMMA® booth at regional and national tradeshows.

Following are other areas of Karen's responsibilities:

• Oversight of daily operations
• Coordination of production of the biennial Buyer's Guide & Directory
• Prospective member mailings & membership process
• Management of overseas tradeshow billing
• General administration

Karen can be reached at kboyle@fernley.com

Table of Contents
Sales Forecasting Statistics - Q3 2004 - Members Only
Recap of Association Meetings, October 18 - 20, 2004
More on the U.S. Job Market
Health Savings Accounts
WMMA®: Establishes Relationship with Department of Commerce Assistant Secretary of Manufacturing & Services
Foreign Buyers Program on a Roll
WMMA® Member Companies Continue to Benefit from University Students
CE Certification News for WMMA® Members
Sales Leads for Your Business - Members Only
WIC 2005 Hotel Safe after Hurricanes
Get to Know the WMMA® Management Team Working for You