Cutting Edge Newsletter™ November 2008

Public Policy

For the Record, by John Satagaj, email@jsatlaw.com
The last chapter on the 110th Congress may have not been written. We still may see a lame duck session. However, here's a preliminary wrap up just in case.

We were saved from the Alternative Minimum Tax (AMT) once again when Congress opted to extend the temporary increase in the income thresholds at which the AMT is applied. Congress did so only for 2008, so the debate will begin anew in 2009. Unfortunately, the economic situation may result in fewer taxpayers having to face a big potential AMT bill in 2009.

Congress did renew the Research and Development Credit, which also expired. It extended it through 2009. It gives us a little more time to catch our breath, but not much. A simple, flat tax still would be better than the current credit.

Congress did not address a long-time concern of ours - providing permanent estate tax relief. At the moment, the picture is not a pretty one. In 2009, the rate will be 45 percent. The exemption will be $3.5 million per individual. In 2010, the estate tax will be repealed. In 2011, the estate tax returns with a top rate of 55 percent and an exemption of $1 million.

Congress did not act on any of the remaining big-ticket trade items such as the Free Trade Agreement with Colombia. Congress did opt to extend two longstanding trade programs. The Generalized System of Preferences was extended for one year. The Trade Adjustment Assistance (TAA) program was renewed until March. The TAA program provides assistance to workers affected by unfair international trade.

At the beginning of this Congress, there was a flurry of activity to overhaul the U.S. patent system. The effort melted down. At the end of the session, Congress did pass, and the President signed into law, the Prioritizing Resources and Organization of Intellectual Property Act (PRO-IP), an action lauded by most of the business community. Among other things, the law applies the trademark laws to prohibit exporting or transshipping counterfeit goods through U.S. ports, so that counterfeiters cannot use U.S. ports to harm U.S. intellectual property owners. It also creates an Intellectual Property Enforcement Coordinator within the Executive Office of the President.

Congress did pass one law that is giving heartburn to some of our customers. A little-noticed provision in the Farm Bill designed to deter illegal logging around the world requires importers to declare certain information about plants and the products derived from them. The primary focus is wood, but it also includes other plants and their derivative products. The declaration requirement is scheduled to go into effect on December 15, 2008. The agencies charged with implementation and enforcement have announced they hope to phase in implementation. There is no de minimis content rule and the agencies are taking the position that it covers just about everything.

The declaration must contain, among other things, the scientific name of the plant, value of the importation, quantity of the plant, and name of the country from which the plant was harvested. For paper and paperboard products with recycled plant content, the importer will not be required to specify the species or country of harvest with respect to the recycled plant product component, but will be required to provide the average percent recycled content. If the product also contains non-recycled plant materials, the basic declaration requirements still apply to that component of the product imported.

For plant products (as opposed to plants), if the plant species from which they are made varies and are unknown, importers will have to declare the name of each species that may have been used to produce the product. Similarly, if a plant product is made of plant species commonly harvested in more than one country, and the country is unknown, the importer will be required to declare the name of each country from which the plant may have been harvested. All covered plants and plant products will require an import declaration, except for those used exclusively as packaging material to support, protect, or carry another item, unless the packaging material itself is the item being imported.

The U.S. Department of Agriculture's (USDA) Animal and Plant Health Inspection Service (APHIS) has the principal assignment for providing the regulatory framework and Customs and Border Protection (CBP) is responsible for enforcement. CBP is currently developing an electronic system that will collect data required to be declared. Mandatory enforcement of the declaration requirements will begin upon completion of the electronic system.

Congress did not enact major health care cost reforms. Same for global warming and immigration reform.

It will be interesting to see what the history books have to say about the 110th Congress.

International Business Development

The American Center for Wood Processing in India, by Harold Zassenhaus, zemg@erols.com
The WMMA's new effort to capture market share in South Asia


     Market Development Cooperator Program award
Commerce Manufacturing and Services Assistant Secretary William G. Sutton presents WMMA Executive Vice President Kenneth R. Hutton on October 23, 2008, in Washington, DC, with a Certificate of Recognition for WMMA’s selection as a cooperator in the Market Development Cooperator Program, a unique partnership between the private sector and the federal government. Also pictured, from left to right, are Harold Zassenhaus, WMMA Export Consultant, and Ken Anselm, Chairman, WMMA India Marketing Project.
The WMMA has been undertaking a major and unique effort in India for the past two-plus years, mostly funded on a pilot basis by participation fees of willing WMMA members. In September 2008 the WMMA voted to provide a loan as seed funding for the program, now called the American Center for Wood Processing in India. In October the U.S. Department of Commerce awarded the WMMA $183,000 in matching funds and committed to in-kind services to further kick start the effort. Click here to read the press release.

We are now opening enrollment to the American Center to all WMMA members and the industry as a whole. So far, 10 WMMA members have become members of the American Center. The following is a summary of the project and an overview of the dynamic Indian woodworking market. If you want more information, please visit the members' only area of the WMMA website, http://www.wmma.org/members/imp.cfm, where you can sign up to be a member of this exciting venture and learn more about India's woodworking market. You can also contact Harold Zassenhaus, WMMA Export Consultant, (301) 652-0693, zemg@erols.com or American Center Chairman, Ken Anselm, (270) 665-5302, ken@westerncutterheads.com.

The American Center for Wood Processing Pvt. Ltd.
In a nutshell, the American Center is your marketing and sales organization in India. Its purpose is to market, sell, warehouse, demonstrate, service and maintain your equipment in the Indian market.

The Center will be a for-profit venture, owned by the WMMA, whose direction, operations and profit distribution would be determined by the participating members through a board of directors made up of participants and a WMMA representative.

We are in the final stages of setting up a company (Private Ltd.) in Bangalore, India, and renting a 2,200 square foot facility. We have hired two staff members, a country manager and marketing assistant, whose sole objectives are to get you into the market effectively and for the long term. We will be hiring service engineers as needed. The effort will be administered in the U.S. by Harold Zassenhaus with oversight and support of the Center's Chairman, Ken Anselm.

The American Center for Wood Processing in India will contain the following facilities and provide the listed services:
A Building with:

  • Warehousing facilities
  • Demonstration floor space, complete with dust collection and electrical hookup
  • Display area for brochures, videos
  • Conference room for meetings/training
  • Parts/inventory area for after sale items (service support items)

Marketing and Sales Support Office
  • Marketing Staff who will:
    • Undertake business development research to include identification of niche markets, and market trends for participants;
    • Support lead follow up to member firms;
    • Develop marketing and collateral materials for Center participants and the WMMA;
    • Provide early warning on turnkey projects;
    • Market systems solutions for using U.S. equipment and services to produce a variety of end products, for example:
      • Edge glued panels and blank stock
      • Cabinet doors
      • Internal and external solid and hollow core doors
      • Solid wood flooring
      • Architectural trim
    • Publish quarterly newsletter to a selected customer database of over 5,000 Indian woodworkers;
  • Shared sales staff who will:
    • Qualify leads
    • Close sales

Service Support Office
  • Service engineers (Trained by member companies, shared or dedicated) who, for a fee, will provide:
    • Pre-Sale Machine Demos and Technical Support
    • Post-Sale Machine Installation, Customer Training and Service

Logistics Support Office
  • Logistics support officer who will provide
    • Administration of the warehouse/demonstration facility
    • International and domestic shipping coordination
    • Customs clearance facilitation

Other Services
  • HR searches
  • Proxy hiring
  • Outsourcing
    • Identification of pre-qualified vendors
    • Localization solutions to varied problems

The Center will be bringing U.S. participants to the Indian market by:

  • Organizing a pavilion each year in India's most important woodworking equipment exhibitions, Delhiwood, to be held next in February 14-17, 2009 and Indiawood, to be held next in Bangalore, February 2010. See a separate article in this Cutting Edge issue on the fair and incentives to participate.
  • Organizing participant trade missions to India beginning in 2009.
  • Organizing technical workshops on industry segment production technologies beginning in 2009-2010.

The Center will be bringing Indian buyers to the U.S. by:

  • Organizing foreign buyer missions to the AWFS Fair and the IWF

    The Cost to You
    Participating members would commit to a three-year contract requiring:

    1. Per monthly fee of $300.00 ($3,200 if paid one year in advance; $9,000 if paid 3 years in advance);
    2. A commission of 15 percent for all sales made in India, with the exception of "system" or "turnkey project sales in which case the fee would be reduced to 10 percent for projects with a landed value of up to $250,000 and to 5 percent for projects with a landed value greater than $250,000; and
    3. Payment for elective services as follows:

    Service Fee1 Includes
    Warehouse space $0.75/sq.ft./mo. Locked and secured
    Office space $0.95/sq.ft./mo. Furniture
    Demonstration space $0.75/sq.ft./mo. Electrical, air and dust collection, (connections not included)
    Service Technicians $10.00/hr. Technicians are shared with other members; trained by members and billed on an hourly basis.
    Sales staff (dedicated) At cost
    + 10% Admin Fee
    +10% commission on sales
    Hiring of dedicated sales staff. Commission is reduced from 15% of sales to 10% or as deemed appropriate by the Board.
    Logistics Support At cost
    + 10%
    Customs clearance, in country product transportation.
    HR proxy hiring At cost
    + 10%
     
    Outsourcing At cost + 10% Search/identification of possible candidates.

    1Fees will be determined by the Center's Board of Directors. The listed fees are subject to change.

    Why India: The Market in Brief
    India has been one of the largest, fastest growing, English speaking markets in the world for the past eight to 10 years chiefly due to the opening of the market by the Indian Government, rich raw resources, a manufacturing base and educated labor force.

    As with just about every market (including China) the financial crisis and the U.S. recession is causing a slowdown in the Indian economy. The IT and call centers have been affected as have industrial and retail industries. However, the economy will bounce back (some say faster than in most countries) and the premise for growth in the woodworking sector is the same.

    • India's GDP grew by close to 9 percent for the first quarter of 2008 and is still expected to exceed 7 percent for the year.
    • Highlights of woodworking equipment imports:
      • 2006 Woodworking machinery imports: $53 million
      • Import growth rate, 2006: 50 percent
      • Import growth since 2004: 197 percent
      • Estimated average annual growth rate 2007-2011: 30 percent
      • Total estimated import market, 2011: $212 million
    • A new study by the McKinsey Global Institute (MGI) suggests average household incomes will triple over the next two decades and India will become the world's fifth largest consumer economy by 2025, up from 12th now.
    • By 2025 India will have 580 million middle class consumers, rising from today's 50 million.
    • By 2025 India's wealthiest citizens (those with a purchasing power parity of $117,650) will total 24 million, more than the current population of Australia.
    • Foreign direct investment and the increase in India professionals returning home is creating a fast growing demand for consumer goods.
    • Over 58 percent of the Indian population is under the age of 20. That is over 564 million people, nearly twice the total population of the United States.
    • The construction sector accounts for about 7 percent of gross domestic product. In 2006 the Indian Government opened the real estate sector to foreign investors by allowing 100 percent foreign direct investment (FDI) in construction projects. This move prompted many foreign players to enter the Indian market.
    • Estimated annual housing needs will total 10 million units by 2025.
    • The MGI report estimates that the percentage of income spent on housing will remain constant at between 10 to 12 percent of income and expenditures on household products will grow 50 percent to 3 percent of all income.
    • Discretionary spending will increase 10 fold over the 2005-2025 period.
    • Over the next five years 55 million square meters of extra office space needs to be completed.
    • Some 600 shopping malls are expected to be completed by 2010.
    • The total mall space in India's seven major cities was estimated to be 40 million square feet in 2006.
    • India has emerged as the most attractive destination for retail developers in 2007. According to the latest AT Kearney study, for the third year in a row, India leads the list of most attractive emerging markets for retail investment, followed by Russia and China.
    • Foreign tourism is increasing by 10 percent per annum and the number of hotel rooms, especially western style hotel rooms is far short of the demand.

    The market in India for U.S. equipment is very good for the following reasons:

    • Quality. U.S. machinery is well regarded in most parts of the world when end users become aware of the U.S. alternatives and become comfortable in dealing with Americans. This attribute applies to a broad range of woodworking equipment from stationary traditional, manually operated machinery to CNC multifunction products and systems, whether for hobby, craftsman, commercial or industrial application and from sawmill to handicraft and furniture production.
    • Price. U.S. machinery, cutting tools and accessories are priced very competitively with our major competitors from Germany and Italy. Again, lack of familiarity with U.S. sources as well as in-country service and marketing support hinders market development;
    • Development Status of Distribution Channels. While German and Italian suppliers have been active in the Indian market for three to 10 years, they have yet to make significant strides, partially because the Indian woodworking market was and still is centered on small one or two person shops, catering to the domestic market preference for "artistic" or handmade furniture and handicrafts. The export market has similarly been centered on low priced "artistic" products found in such stores as Pier 1. This is rapidly changing and the pace of change will accelerate in the years to come. The timing is good for a significant U.S. marketing push into India. Domestic manufacturers need support in making the push into this market, however.

    The last point cannot be underestimated and is a cornerstone for the development of the American Center for Wood Processing. Based on market research, in-country calls on woodworking plants, and participation in two India trade fairs, we estimate there is a two- to four-year window of opportunity for many U.S. firms. To be successful, the U.S. companies will have to have aggressive marketing, sales and service capacity in country. Many U.S. firms are incapable of providing the needed capital up front to develop the capacity or hire the expertise. A collective approach with technical and financial support provided by the U.S. government and the WMMA could enable U.S. firms to enter the Indian market on a solid foundation. The American Center for Wood Processing, directed by the participants and professionally administered, is the answer.

    BUSINESS DEVELOPMENT

    Sales Forecasting Tools


    telescope-Sales Forecasting Tools WMMA Fall Report from ITR
    It is imperative that the company be profitable even during these difficult times so that you can access the lending markets to finance the next business cycle recovery trend when the time is right (now is not the time to be borrowing).

    U.S. Leading Indicator - September 2008
    The leading indicator signal is negative.

    Gross Domestic Product - Third Quarter 2008 (Advance)
    Real gross domestic product - the output of goods and services produced by labor and property located in the United States - decreased at an annual rate of 0.3 percent in the third quarter of 2008, (that is, from the second quarter to the third quarter), according to advance estimates released by the Bureau of Economic Analysis. In the second quarter, real GDP increased 2.8 percent.

    Manufacturing Shipments, Inventories and Orders— September 2008

    New Residential Construction—September 2008
    Privately-owned housing units authorized by building permits in September were at a seasonally adjusted annual rate of 786,000. This is 8.3 percent (±1.6%) below the revised August rate of 857,000 and is 38.4 percent (±1.6%) below the revised September 2007 estimate of 1,277,000.

    Purchasing Managers Index—October 2008

    News You Can Use

    Give Your Website a Lead Generation Checkup by Bob DeStefano, SVM E-Business Solutions


    Is your Website a lead generation machine? Your Website can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Unfortunately, most companies do not optimize their Websites for lead generation—offering nothing more than passive online brochures.

    What about your Website? Find out your Website's lead generation potential now by giving it a lead generation checkup. Review the ten questions below and give yourself one point for each 'yes' answer. Good luck!

    Does your home page clearly communicate what your company does and the audiences you serve?

    _____ Yes _____ No

    First impressions count and more people will see your home page than any other page on your Website. So, make sure your home page is as welcoming and useful as possible. It should clearly communicate your capabilities and the solutions your company provides. It should be a timely digest of the latest and greatest information you have to offer. Most importantly, it should focus on your prospects' needs and serve to guide them through your Website to find the information that can best help them.

    Do you use a conversational tone in your Website's copy?

    _____ Yes _____ No

    People think their Website is designed to serve the thousands of people that will visit it. The reality is that one person will visit your Website at a time. Make sure you connect with each visitor by taking a friendly, conversational tone in your copy. Write as though you're sitting with them over coffee. Demonstrate that you understand the challenges they face and offer a solution.

    Do you offer useful educational content in addition to product and service information?

    _____ Yes _____ No

    Don't just sell—educate. Complement your product and service information with valuable educational information that help your customers do their jobs better. Pack your site with "how to", articles, best practices guides, training videos and other educational content. This will turn your Website into more of a resource center that your customers and prospects will trust and visit on a regular basis.

    Is your Website optimized for top ranking in the search engines?

    _____ Yes _____ No

    Search engines like Google are your best source for targeted, motivated leads. Your prospects are searching for you. Make it easy for them to find you by boosting your rank in the search engines. To turn your Website into a search engine magnet, fill your Website's copy and coding with the keyword phrases your customers use most often. In addition, build a network of quality inbound links to your Website from reputable and industry relevant external Websites.

    Are you updating your Website's content on a regular basis?

    _____ Yes _____ No

    Is your latest press release from 2006? Does your copyright notice still say 2007 or earlier? People want to do business with dynamic companies. And, to project your dynamism you need to have a fresh and relevant Website. Make it a point to take a critical look at your Website at least monthly and add or remove information to improve its value to your customers and prospects.

    Does every page of your Website include a compelling call to action?

    _____ Yes _____ No

    Don't make the mistake of relying on your "contact us" page as the sole method for prospects to take action. To turn your Website into a lead generation machine, pepper your Website with a variety of relevant calls to action inviting prospects to reach out and take the next step.

    Do your "calls to action" address prospective customers at each stage of the buying cycle?

    _____ Yes _____ No

    Not everyone is ready to buy from you today. Some people are kicking tires, others may have a basic early-stage question. Look for ways to compel all prospects to reach out to you by offering tailored "calls to action" that appeal to prospects at each stage of the buying process. Examples include "ask the experts" forms, complimentary consultations, downloadable best practice guides, free trials, etc.

    Is your phone number prominently displayed on every page of your Website?

    _____ Yes _____ No

    Don't forget to prominently display your phone number on every page of your Website. In our experience, people are at least as likely if not two to three times more likely to pick up the phone when they are browsing a company's Website. And, there is no better time to be talking with this prospect because you can use your Website as a presentation tool.

    Are your online forms short, asking only for basic contact information (e.g., name, company, phone and email address)?

    _____ Yes _____ No

    Are your online lead generation forms as long and daunting as a tax return. If so, shorten them. The more fields your forms include the less likely prospects will be to fill them out. Only ask for basic contact information that your sales people need to make an intelligent follow-up. You can program these forms on the back-end to identify the page the person was on so your salesperson can prepare for the call.

    Do you have a process in place to ensure your Website inquiries receive immediate follow-up?

    _____ Yes _____ No

    How long does it take for your salespeople to follow-up online lead inquiries? If the follow-up is not immediate, you are leaving money on the table. Assign salespeople to follow-up online leads and make sure the inquiries get to them as soon as possible. Tie your Website forms into a customer relationship management (CRM) system like SalesForce.com or SugarCRM to streamline your lead management and follow-up process.

    So how did you do? If you scored a 7 or higher, you're doing well and your Website is a powerful lead generation tool. However, if you scored a 6 or below, you have some work to do.

    I hope our quiz got you thinking about ways your Website can be improved. If you are interested in learning more about how to turn your Website into a lead generation machine, call 1-877-786-3249 x3 and request a free Website analysis.

    EDUCATION & SCHOLARSHIP

    Architectural Woodwork Institute Needs Your Input


    The KEY activity right now is writing, editing, and reviewing the content of the machine standards which are in work for the Jan. 2009 Book, according to Greg Heuer, CSI, chief staff learning officer of the Architectural Woodwork Institute. "We need people willing to donate 30 minutes of their expertise on the specific machines listed on the Navigation bar of the Wiki. If you are interested visit: http://skillstandards.wikispaces.com/ or drop me an email and I'll help you get started: gheuer@awinet.org."

    WMMA COMMITTEE UPDATES

    Business Development Committee Aims to Get Valuable Data in Members' Hands, by Todd Summerfeld, WMMA Business Development Committee Chair and WMMA Board of Directors, Kreg Tool Company


    Todd Summerfeld What if you could have predicted the current economic situation three to four years ago? Would you have done anything differently? One of the committee's most successful programs is the partnership with Institute of Trend Research (ITR) which has been telling members to prepare for the current economic situation for just that long. ITR's seminars at WIC routinely draw some of the biggest audiences and rate very highly for both content and delivery. You won't want to miss the upcoming webinar with Alan Beaulieu on November 25th as he will explain how the credit crisis will affect the economy and what you need to consider to navigate your company through it. Check out the other ITR benefits here.

    The committee is also producing another market research project. Trade shows have always been a key component to our selling process. As recent trends have seen trade show attendance decrease we want to investigate the trend in trade show attendance so we can better create trade show strategies that maximize our investment in exhibiting at these shows. The first of two reports on this topic is planned for distribution in February of 2009. Be looking for that report and in the meantime check out the past research projects we have conducted.

    All committee programs can be reviewed on the WMMA website here.

    ASSOCIATION NEWS

    Webinar Alert: Alan Beaulieu and the Economic Forecast—November 25


    Tuesday, November 25, 2008
    10:00 a.m. EST

    This is a must-attend 60 minute session with Alan Beaulieu, a highly respected economist who continues to provide invaluable insight for the industry and WMMA members. You, your management team and sales force will spend a meaningful hour and hear his observations and insights on the latest economic trends and what they mean to you.

    Registration details will be available soon. Free to members!

    The Importance of Working with Your Congressperson, by Jamison Scott, WMMA Board of Directors, Air Handling Systems


    Jamison ScottA few years ago I reached out to Rosa DeLauro, our Congresswoman from Connecticut. As a small manufacturer active in the local manufacturing association as well as WMMA, I felt it was important she understand the positive economic impact of manufacturing to our region, especially while several of the largest manufacturers were closing their doors. People were starting to think manufacturing was dead since all they read about in the local papers were these large manufacturing closing or moving out of state. I focused on saying "manufacturing is NOT dead - it is different."

    Manufacturing in our region, which is represented primarily by small manufacturers, has the highest regional value added by industry sector which indicates its importance in wealth creation to our region. We also have the highest employment multiplier. For every manufacturing job, we support three to five non-manufacturing jobs.

    I have continued to meet with Rosa, as she prefers to be called, at least twice a year, once in her home office and again each February during the WMMA Fly-In. The trips to Washington help bring our message about the importance of manufacturing, especially issues important to the members of WMMA, to all our legislators. In October Rosa asked that I participate in a panel discussion at an Economic Forum she hosted. I was joined by two economists and one regional planner. The focus was "how we recover the jobs we have lost over the last several years and how public policy can be shaped now to ensure that we stabilize our markets and create an environment where we are creating jobs and putting people back to work in the coming years." Our audience was primarily regional economic community directors. I valued the opportunity to participate and share the story about the importance of manufacturing to our region. I focused on the challenges of the high costs of doing business, job creation vs. productivity, energy and the importance of getting credit to flow again.

    Working with your Congressperson is simple. It all starts with a phone or visit to the home office. But it is not just the Congressperson, it is working with the staff that really helps. For example, I work closely with Rosa's Aide who represents the business community.

    Working with your Congressperson will actually help to shape policy. Each session now Rosa creates a plan for manufacturing, and consults with me on the issues. She has also been instrumental in getting funding to one of our technical high schools to replace aging machinery. Without reaching out we would not have her attention nor would she understand the challenges as well as the opportunities of the manufacturing sector.

    Public Policy Fly-Ine—February 2009


    Public Policy Fly-in You won't want to miss being in Washington this time. Look for online registration details soon.

    The Second Annual Woodworking Equipment & Wood Processing Fly-In
    February 9 - 11, 2009
    Washington, DC
    Held in Conjunction with WMMA Committee Meetings

    WIC 2009—Equipping You to Succeed in Challenging Environment


    WIC 2009 April 29, 2009 - May 2, 2009
    Sawgrass Marriott Resort & Spa Ponte Vedra Beach, FL

    Featured Speakers and Panelists
    Ed Barlow
    Alan Beaulieu
    Karla Brandau
    Andy Counts
    Dr. Mike Galiazzo
    Lori Gordon
    Robin Jay
    Margaret Morford
    Gero Sassenberg
    John Satajag, WMMA Legislative Counsel
    Bryan Shirley
    (list as of November 1, 2008)

    Download the brochure to read more about the premier woodworking industry conference of the year!

    Exhibit in the WMMA Pavilion at Delhiwood, February 14-17, 2009, Delhi, India


    India has significant potential for WMMA members. That is why your association is organizing a pavilion at Delhiwood where you can either take out space to exhibit your products or share the WMMA booth. Gain exposure, investigate the market, meet with the players and increase your sales to this vibrant market!

    Delhiwood is the most important industry event in 2009. It will occupy about 16,000 square meters and all major dealers and suppliers will be present. The event is sponsored by EUMABOIS, the European Federation of Woodworking Equipment Associations. This guarantees that most European suppliers will be exhibiting. A brochure on the event can be found on the members' only area of the WMMA website. Or, you can visit the show website, http://delhi-wood.com/.

    Taking out Space
    We have reserved 91 square meters in the machinery hall and only have room for seven members to exhibit alongside the WMMA. Already two spaces are booked (30 square meters) so if you are interested in exhibiting, please complete the space reservation form. The sign up deadline is December 1.

    The fee to take out space is $200/sq.m. ($175/sq.m. for those who sign up and pay by November 13).

    The square meter fee includes:

    • General Utilities
    • Booth Construction
    • Furnishings for the Booth
    • Stand Cleaning
    • Travel Information - Flights, Hotels, Transportation, etc.
    • Entry Into the Show Directory
    • Most of all an opportunity to explore the Indian market in the comfort of industry professionals from your American Association, WMMA.

    For those who want to become a member of the American Center for Wood Processing in India, the WMMA will pick up to $1,500 of your one way freight to the booth. Call Harold Zassenhaus to discuss this option further or click here to learn more at the members' only area of the WMMA website.

    Sharing the WMMA Booth
    Within the 91 square meter pavilion the WMMA will have a common area of 17 to 24 square meters where members can display literature, run product videos, and use as a home away from home. While we encourage you to attend the fair, it is not mandatory. Staff assistants will discuss your interests with visitors and exhibitors and at the conclusion of the fair, send you all leads, a report on the market and the fair.

    The fee to share the booth is $2,150 (it's free if you are a member of the American Center for Wood Processing in India) and includes:

    • Shipment of your Literature, etc. to the Stand
    • Distribution of your Marketing Material
    • Entry Into the Show Directory
    • Travel Information-Flights, Hotels, Transportation, etc.
    • Manufacturing and Selling Tips from other U.S. Manufacturers already Exporting
    • Most of all an opportunity to explore the Indian market in the comfort of industry professionals from your American Association, WMMA.

    If you are interested in sharing the WMMA booth, please complete the space reservation form. Sign up deadline is December 15 for those wanting to make the Exhibitors catalog.

    Contact H. Zassenhaus, WMMA Export Consultant, (301) 652-0693, zemg@erols.com to register your interest or to find out more about the fair and opportunities in India, including the new and innovative WMMA supported American Center for Wood Processing in India.

    Did you know that…

    • Per a new study by the McKinsey Global Institute (MGI) suggests average household incomes will triple over the next two decades and India will become the world's fifth largest consumer economy by 2025, up from 12th now?
    • By 2025 India will have 580 million middle class consumers, rising from today's 50 million?
    • By 2025 India's wealthiest citizens (those with a purchasing power parity of $117,650) will total 24 million, more than the current population of Australia.
    • Foreign direct investment and the increase in India professionals returning home is creating a fast growing demand for consumer goods?
    • Over 58 percent of the Indian population is under the age of 20. That is over 564 million people, nearly twice the total population of the United States?
    • Estimated annual housing needs will total 10 million units by 2025?
    • India has emerged as the most attractive destination for retail developers in 2007. According to the latest AT Kearney study, for the third year in a row, India leads the list of most attractive emerging markets for retail investment, followed by Russia and China?

    Don't you think you should be a part of this fast growing market???

    Again, contact Harold Zassenhaus at (301) 652-0693 or zemg@erols.com to find out more about this opportunity and to reserve your space.

    Free Promotional Opportunity from Wood Industry! Deadline: December 17
    WMMA members ONLY


    Wood Industry, Canada's magazine for the secondary wood products manufacturing industry, is once again inviting WMMA members to submit Installation Stories, new product releases and company news of interest to Canadian manufacturers.

    Wood Industry, in conjunction with WMMA, will be featuring WMMA member companies and their customers, in the traditional WMMA Special Section the March issue of Wood Industry. The WMMA Special Section will consist of two FREE opportunities, exclusively for WMMA members.

    As a WMMA member, you are entitled to submit one referral for an application story about a satisfied Canadian customer using your product. To take advantage of this opportunity, simply provide your Canadian company's contact information to Wood Industry and flag each submission as a WMMA Application Story. Deadline is December 17.

    Wood Industry will contact the referred client and arrange an interview and a photo, so the client MUST agree to be interviewed.

    NOTICE!!! For WMMA member companies with official distributors in Canada, be certain to notify your distributor of this opportunity. This notice is a service of WMMA, and will not necessarily go to distributors in Canada.

    Second: as a WMMA member, you are entitled to submit up to two new product releases for the Special Section. To take advantage of this opportunity you must submit a photo or electronic image of the product, and about 75 words of text telling the name of the product, the name of the company and the product's applications, specifications and options, if any. Electronic images can be in jpeg, tiff or eps formats, and must be a minimum of 300 pixels per inch and three inches wide (high resolution). Please do not submit photos embedded in Word files or PowerPoint presentations. And please, no sell lines or digitally manipulated images in the photos. This is new product editorial, not an ad. Each product must be flagged as a WMMA Product in the Subject line of your e-mail or regular mail submission. Deadline is December 17.

    Send all editorial material to: kknudsen@wimediainc.ca.

    Kerry Knudsen, Editor
    Wood Industry
    63 Credit Rd.
    Caledon, ON L7C 3J3
    Canada
    (647)274-0507
    www.woodindustry.ca

    International Business Services/Export Assistance Seminar, December 9-10, 2008, NAM Headquarters, Washington D.C.


    An International Business Services/Export Assistance Seminar is being presented at NAM Headquarters, December 9 - 10, 2008. The multi-industry seminar program will feature:

    • Government export assistance programs and services overview by officials from federal agencies
    • Industry executives and association staff presentations on selling in the global market and combining association programs with government services
    • Networking opportunities—association and industry sector dinners (Dutch Treat) will be organized for the evening of December 9.

    Who should attend? The program content is designed for key executives of small- and medium-size companies who need information and cross-industry networking contacts to expand exports. Basic industries and capital goods sector executives will particularly benefit from some seminar content and the panel of expert speakers will provide key information of use to all manufacturer sectors.

    The staffs of several associations offer this seminar of “export basics”—which is in much demand from members.

    Why such late notice? The interest is there, the date doors opened, people are available, so here it is!

    A block of guest rooms has been reserved at the J.W. Marriott, located in the same block as NAM. Call 1-800-228-9290 or 202-393-2000 and reference the ASMI Multi-Industry Export Seminar to secure the $259 rate. Please act quickly as this rate is available only until November 17 or until the room block is sold out. Even if your attendance plans are tentative, we encourage you to book a room now.

    For more information, please contact info@wmma.org.

    WMMA Product Guide Now in Russian


    With the market in Russia heating up (see A Closer Look at Russia) and 12 members of the Association traveling to Woodex in Moscow in December, the WMMA Product Guide has been translated into Russian. Click here to view.

    WMMA members have set the standard for the world in designing and making reliable, versatile and more productive woodworking machines, woodworking tools and woodworking supplies.

    The WMMA Product Guide is popular among wood industry buyers and manufacturers because it is one of the most comprehensive resources in the woodworking industry. It contains up-to-date woodworking products and contact information on and links to over 200 member companies. Purchasing executives and other key decision makers in all types of woodworking installations, including furniture, cabinet, sawmill, millwork and plywood plants as well as nonwood applications in ceramic, composite, laminate, nonferrous metal, plastic and stone will find this guide useful.

    Buyers can search by company in the complete WMMA member alphabetical listing, then select and view the company's information including description, email and Web site links, location, key executives and personnel, plus a list of the wood working equipment, supplies or tools it manufactures.

    They can also search by the type of wood machinery by its general function—such as cutting, sanding, gluing, special purpose or woodworking tools or other woodworking supplies—and receive a results list of companies with links to their profiles, Web sites and an option to email questions and comments.

    As well as Russian, the Product Guide is also available in Chinese, English, French, German, Italian, Portuguese and Spanish.

    Nominations Now Open for the Ralph B. Baldwin Award of Excellence, by Tim Mueller, Chairman, WMMA Membership Services Committee, Timesavers, Inc.


    This time every year the Membership Services Committee of the WMMA reaches out to members looking for nominations for the prestigious Ralph B. Baldwin Award of Excellence. This cherished award was created to honor Ralph Baldwin for his contributions to both the WMMA and to the woodworking industry. Throughout his career at Oliver Machinery, and his time with WMMA, Ralph exemplified the kind of commitment and drive needed to help this association become what it is today. He also benefited the industry as a whole.

    Now it is time for you, fellow members of WMMA, to continue this time honored tradition by nominating someone whom you feel has made your company, the industry or WMMA a major, beneficial focus.

    Simply review the entry form, fill it out to the best of your ability and forward it to WMMA headquarters; it's just that simple. All nominations will be voted on by the Membership Services Committee, then passed on to the Executive Committee, and finally to the Past Presidents where a final decision will be made. The winner of this prestigious industry-recognized award will be announced at the general business session of the WMMA at the next Woodworking Industry Conference at Sawgrass Marriott Resort & Spa, Ponte Vedra Beach, FL, April 29 to May 2, 2009.

    So, take a moment now to consider honoring an individual that you believe is deserving of this highly recognized award - an individual who has made outstanding contributions to the industry, your company or to the WMMA - by nominating him or her for the Ralph B. Baldwin Award of Excellence.

    If you have any questions concerning this process or the application, please contact WMMA at 215-564-3484. The deadline to submit your entry and accompanying documents is February 27, 2009.

    U.S. Technology & Demonstration Center—A WMMA Community Project


    U.S. Technology and Demonstration Center Atlanta Habitat for Humanity kicked off a series of celebrations on Friday, November 7th, when they broke ground on their 1,000th and 1,001st homes. The 1000th home features kitchen cabinets made by WMMA at IWF 2008.

    Located side by side at 2079 and 2083 Lakewood Trail in the Lakewood Commons neighborhood, the house builds took place over eight days and represent the most significant milestone in Atlanta Habitat's history. As one of the city's most productive affordable housing builders, Atlanta Habitat celebrates the achievement of constructing 1,000 homes in its 25th year with community events planned throughout the month of November.

    Read more.

    MEMBER NEWS

    Welcome New Associate Members


    Silver Machine Silver Machine Inc.
    160 West Beaver Creek Road
    Unit 3
    Richmond Hill, ON L4B 1B4
    CANADA
    www.silvermachineinc.com
    Eric Chung, President

    Silver Machine Inc. is the importer of SILVER® brand woodworking machinery, which is manufactured in Asia. All imported products meet the CSA and UL standards. SILVER brand is a complete line of woodworking machinery and tools, including grinders, feeders, shapers, saws, moulders, planers, jointers, sanders, tenoners, edgebanders, etc. and combined machines for special purposes.

    T-Tool USA LLC
    2850 Glades Circle
    Suite 11
    Weston, FL 33327
    www.t-toolusa.com
    Marc Wijtenburg, Managing Director

    T-Tool Group produces tool-holders, tooling supplies, and accessories for numerous cutting and grinding applications.

  •