The Cutting Edge™ - June 2004Member NewsWMMA® Press Tour Brings Trade Press Right to Your Booth at the IWF 04 FairGet free ink on the new products you will be displaying at the IWF Fair. The WMMA® Membership Services Committee is sponsoring a "traveling tour" for the industry trade press on Wednesday, August 25th - the day before the official show opening. This unique tour will bring editorial staff from the industry trade journals directly to WMMA® member booths, where you can introduce all of your new products. The tour will run from approximately 1:00 - 3:00 PM. If you want the press and the industry to learn more about your new products, you can not afford to miss this great marketing opportunity! This tour format gives the press an up close and personal look at your booth and your innovative display. As an added benefit, it will be done the day before the show officially opens, so you can spend the rest of the show hours concentrating on customers. Prepare materials for each member of the trade press to "take away." NOTE: Space is limited to 50 member companies. Due to the logistics of scheduling the tour, we absolutely can not accept any sign ups after the July 22 deadline. There will be no exceptions, so seize this free press opportunity now before it's too late! Please call headquarters for forms to sign up.
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