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The Cutting Edge™ - July 2004

Get to Know the WMMA® Management team Working for You

WMMA® Staff in the Spotlight - Director of Marketing & Information - Bill Norton

In the next few issues of The Cutting Edge, some background on the management team working on behalf of WMMA® members will be highlighted. Ken Hutton, Bill Norton, Harold Zassenhaus, Karen Boyle and Jean Coney support the needs and interests of members, in ever-changing ways. You can feel free to contact them with any inquiries for assistance that you may have. This month, the spotlight is on Bill Norton.

Bill Norton joined the WMMA® team in February 2003 as the Director of Marketing & Information, a position which falls in line with the strategic initiatives set forth in December 2002. He serves as a consultant to the Membership Services Committee and staff liaison to the Business Development Committee. He coordinates the marketing for all Association activities, programs, and services, and executes special projects related to the strategic initiatives of the Association.

Bill is a seasoned business management professional with 15 years of diverse event management and marketing communications experience. Below are some of Bill's accomplishments in his time with WMMA®:

• Gained wide-spread press coverage on WMMA®'s leadership position in the manufacturing campaign by writing press releases and forging unique press relationships in the manufacturing, wood processing and association industries.
• Researched the possibility of a WMMA® Innovation & Demonstration Center to be housed in various areas of the country; developed a sales piece outlining the details; engaged members to gauge their interest; recommended future action steps for revisiting the concept.
• Redesigned the promotional format of Woodworking Industry Conference materials, focusing on benefits over features.
• Leads the communications between WMMA® members and The Institute for Trend Research (ITR), one of the key components of the Industry Information Strategic Initiative.
• Re-positioned and energized WMMA® marketing correspondence and materials, both internal and external.

  Bill's focus on getting the Association more exposure has certainly paid off, as WMMA® is now recognized around the industry as being a leader, in many ways. Bill is a resource for WMMA® staff, Fernley co-workers, and WMMA® members. Please feel free to contact Bill at Bnorton@fernley.com or at 215-564-3484

  
  
  

  Table of Contents
  Get Out the Vote
  Wood Furniture Import Trends
  Health Insurance Option: Health Savings Accounts - How HSA's Work
  IWF Planning Tools = FREE Promotion for WMMA® Members
  WMMA® Headquarters Moves at the End of August
  Director of Marketing & Information - Bill Norton

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