Click here to return to this month's Article Index

The Cutting Edge™ - July 2004

IWF 2004 Planning Tools

IWF Planning Tools = FREE Promotion for WMMA® Members

In the June issues of Wood Digest and FDM magazines, you may have seen the IWF planning tool "WMMA®-IWF Show Guide" which highlights WMMA® members and the products they sell, along with a floor plan, a list of exhibitors, and photos of products on display.

The insert will also appear in the July issues of Wood & Wood and Modern Woodworking magazines. Additional copies of this 28-page show planner will be available onsite at IWF, where thousands of IWF attendees will have the guide in hand, as they buy! Be sure to pick up some extra copies and have them at your booth. WMMA® will have a supply of planners at their booth as well (BC22).

WMMA® Website Allows IWF Show-Goers to Plan Ahead

WMMA® members get extra exposure through the IWF 2004 Product Locator and Itinerary Planner, at www.wmma.org!

Visit www.wmma.org and click on the IWF 2004 logo to view the WMMA®/IWF Product Locator. You can alert your customers of the planning tool, so they know where to find you at the Show. Just tell them to follow these simple steps:

1. Enter a username and password you will remember
2. Browse the companies and products you wish to visit at IWF
3. Select "Add to Itinerary"
4. You are now building your printable list of WMMA® member companies to visit at IWF!
5. Sort your itinerary by Product, Booth Number or Company
6. Re-visit your itinerary as often as you like to add, delete, or resort
7. Print your itinerary and bring it with you to Atlanta. Focus your efforts!

Table of Contents
Get Out the Vote
Wood Furniture Import Trends
Health Insurance Option: Health Savings Accounts - How HSA's Work
IWF Planning Tools = FREE Promotion for WMMA® Members
WMMA® Headquarters Moves at the End of August
Director of Marketing & Information - Bill Norton