The Cutting Edge™ - March 2004

Foreign Buyer Program – An Asset to our Company

Dear Fellow WMMA® Member:

On behalf of the WMMA®, we wish to remind you of an outstanding member benefit opportunity. It requires no investment on your part, other than the expense of attending the upcoming IWF, yet it could pay dividends to your company for years to come.

Of the many valuable services offered by WMMA®’s international business development initiative, our company has derived particular benefit from its participation in the Foreign Buyer Program. Thanks to the generous travel sponsorships awarded to our client nominees, we were able to solidify productive new distributorships in two countries. One of these became a top customer within a few months of our first face-to-face meeting, at AWFS®. The other has stimulated Latin American sales in a way not seen since our company’s involvement in the construction of the Panama Canal!

For us, the Foreign Buyer Program has been a great discovery. Having taken full advantage of what it can offer, we encourage any company interested in expanding its market globally to do the same. Please consider your foreign customers, new or established, as potential candidates. Nominations for this year’s awardees, to be hosted in conjunction with IWF, in August, are being accepted now. For further information, contact WMMA® Export Director, Harold Zassenhaus, at (301) 652-0693 or zemg@erols.com.

Thank you for your consideration of this estimable program.

Sincerely,

Michael G. Cartwright, President
Richard L. Goan, General Manager